With the ever-growing importance of social media in marketing, it’s no surprise that social media management tools have become essential for businesses of all sizes.
But with so many options on the market, it can be difficult to know which tool is right for your business.
The best tool for your business will depend on your specific needs and goals.
To help you make the best decision, we’ve compiled a list of the 5 best social media management tools currently available.
All of the tools on our list offer a great way to help your business streamline its social media activities and grow its social media presence.
Topics we will cover in this article are:
1. What are social media management tools and what do they do?
2. Why do you need social media management tools?
3. Sendible
4. Zoho Social
5. Crowdfire
7. Buffer
8. Which social media management tool is best for your business?
If you want to skip ahead to a particular topic, just click on its name.
What are Social Media Management Tools and What Do They Do?
Social media management tools are platforms that allow users, like a business owner for example, to manage and monitor their social media presence.
They can be used to track who is talking about your business, what they are saying, and where they are saying it.
Additionally, social media management tools can be used to schedule and publish content, track social media analytics, and measure social media return on investment (ROI).
While social media management tools vary in terms of functionality, they all aim to make it easier for users to effectively manage their social media presence.
In doing so, social media management tools can help businesses and individuals save time, increase productivity, and better engage with their audience.
Why Do You Need Social Media Management Tools?
There are a number of reasons why social media management tools can be beneficial to you.
First, social media is increasingly becoming a key part of business strategy. In order to stay competitive, your business needs to have a strong social media presence.
But with the number of social media platforms and the amount of content that needs to be produced, it can be difficult for you to keep up.
This is where social media management tools come in. These software tools can help you effectively manage your social media presence across multiple platforms at the same time.
Additionally, social media management software can help you save time and increase productivity.
By using social media management tools, you can automate tasks such as scheduling and publishing content, so that you can focus on other aspects of your business.
Social media management apps can also help your track social media analytics, so that you can measure the performance of your social media campaigns and strategies.
Additionally, social media management tools can help your business better engage with your audience.
These versatile tools can be used to track social media conversations and identify opportunities to engage with your customers.
Finally, social media management tools can be used to monitor social media sentiment, so that you can quickly address any negative feedback.
Now that you know why you need social media management tools, which tool is best for your business?
Let’s look at the key features and cost of five of the best of these tools.
Sendible
Sendible is a social media management tool that lets you manage all your social media accounts in one place. It has a lot of features, including scheduling posts, tracking social media analytics, and monitoring mentions.
Sendible is compatible with all of the major social media networks, such as Facebook, Twitter, Instagram, LinkedIn, and Google My Business.
You are able to monitor and respond to comments made on Facebook Ads. You can hook up blogging platforms such as WordPress so that you can draft posts from within the Sendible dashboard.
Key Features:
• Unlimited scheduling
• Planning and publishing
• Monitoring and replying
• Analytics and Reporting
• Content ideas
• Team management processes
• Support and Training
Pricing:
There is no free plan but you can try a plan for 14 days to decide whether to purchase the plan.
• Creator plan $29/month
• Traction plan $89/month
• Scale plan $199/month
• Expansion plan $399/month
Zoho Social
Social is a comprehensive social media management tool that helps you streamline your business social media activities. With Zoho Social, you can publish and schedule posts, track conversations and keywords, and measure your social media performance.
It is compatible with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest.
Key Features:
• Flexible scheduling
• Content calendar
• Analytics
• Multi-channel publishing
• Reports
• Image editor
• Notifications
• Team collaboration
Pricing:
Zoho has a 15-day free trial for their plans.
• Standard plan $15/month
• Professional plan $40/month
• Premium plan $65/month
• Agency plan $320/month
• Agency Plus plan $480/month
Crowdfire
Crowdfire is a social media management tool that helps you grow your business’s social media presence. With Crowdfire, you can easily find and connect with new potential customers, as well as schedule and publish content across all your social media channels.
Some of its key features include social media monitoring, content scheduling, social media analytics, and engagement tools.
It’s an all-in-one app that helps you grow your Twitter and Instagram followers while also providing insights into who’s following you and who isn’t. Crowdfire is also compatible with Facebook, Instagram, LinkedIn and Pinterest.
Key Features:
• Scheduling and publishing
• Chrome extension to share articles
• Content curation from your blog, YouTube and eCommerce store
• Mentions
• Analytics
• Team member profiles
• Email support
Pricing:
• Free account
• Plus plan $9.99/month
• Premium plan $49.99/month
• VIP plan $99.99/month
Sprout Social
Sprout Social is a powerful platform that offers a suite of tools to help you grow your social media presence. It is well suited for large businesses and enterprises as well.
With Sprout Social, you can easily publish and schedule content, track social media analytics, and engage with your audience.
You can find out what’s hot in the world of marketing, branding, and competition, and use it to your advantage.
Sprout Social is integrated into Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Using custom report builders and interactive dashboards, you may go deeper into your data with over 150 reports.
You can give employees an easy way to share curated material on their social networks to increase your brand’s exposure.
Key Features:
• All-in-one social inbox
• Content calendar
• iOS and Android mobile apps
• Response rate and time analysis reports
• Automated link tracking
• Competitive reports
• Tasking and social CRM tools
• Custom workflows for multiple approvers and steps
Pricing:
You can start a free trial on all their plans.
• Standard plan $99/month
• Professional plan $169/month
• Advanced plan $279/month
Buffer
Buffer is a social media management tool that helps businesses grow their social media presence.
In terms of social media management, Buffer is the most cost-effective alternative for small businesses with limited staff.
They have a free package that gives you access to three different social media networks. For an additional $5 per month, you can add limitless social channels and unlimited users to your Team subscription.
Buffer’s ambitions also include a scheduling tool, a link shortener tool, and optimization tools for hashtags, tags, and mentions across many platforms.
Additional features included with all levels include access to the Buffer community and a browser extension as well as access to the Buffer mobile app. Two-factor authentication is also available for all accounts.
Supported social media networks include Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest
Key Features:
• Analyzing social media analytics and reporting
• Plan and publish your content on a schedule
• Post updates to multiple accounts simultaneously
• Engagement tools
• Integration and apps
• Team management
Pricing:
• Essentials plan $5/month
• Team plan $10/month
• Agency plan $100/month
• Free 14-day trial available on all plans
• Free plan available
Which Social Media Management Tool is Best for Your Business?
As you can see, there is a wide variety of social media management software available today.
You can use them to improve the way in which you administer your various social media accounts.
Your specific requirements and objectives will determine which social media management software is the most suitable for you.
The first questions you should ask yourself in order to assist you in selecting the best course of action are as follows:
1. What are you expecting to accomplish with the assistance of the tool?
2. Which social media plan program do you intend to work with?
3. Do you require a platform that includes everything you need in one package?
4. Would you rather integrate the tool with the rest of what you already have?
Once you have all of the information you need, you will be able to select the best tool that meets your requirements.
Conclusion
Social media management tools are essential for you and your business if you want to effectively manage your social media presence.
The key features of the best social media management software include social media monitoring, content scheduling, social media analytics, and engagement tools.
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